If you have never bought or sold a property before, it is completely understandable to wonder why a realtor is necessary. For many people, the idea of paying a commission is an extra cost that could be avoided. That reaction is fair, especially when it is not obvious what a realtor does behind the scenes or how that work translates into real value.The truth is that a good realtor is doing far more than just showing homes or putting up “For Sale” signs. They are handling tasks you may not want to take on yourself, navigating processes that can be complex and time-sensitive, and leveraging market knowledge that most buyers and sellers simply don’t have access to. Some of what they do is obvious. Much of it happens behind the scenes, saving you time, stress, and yes, even money.What a Realtor’s Role Actually Is
A realtor’s job is to represent your interests in a real estate transaction from start to finish. This involves much more than meeting you at a showing or hosting an open house.For buyers, a realtor helps define what you actually need versus what you think you want. They search for properties that fit your budget and criteria, including ones that may not be listed publicly. They advise on market value so you are not overpaying and handle negotiations with the seller’s agent to get you the best possible deal. They also coordinate inspections, appraisals, referrals to local trades, comparable renovation costs, and other due diligence steps to protect your interests.For sellers, a realtor advises on pricing based on comparable sales and current market trends. They develop a marketing plan that goes beyond simply listing the home. They stage and photograph the property to attract more buyers and screen potential buyers to ensure they are serious and qualified. They negotiate offers to maximize your sale price and protect your terms.In both cases, they are also the point person for managing paperwork, meeting deadlines, and ensuring legal compliance. These are all things that can create expensive problems if done incorrectly.How a Realtor Can Save You Money
One of the biggest misconceptions is that working with a realtor is simply an expense. In reality, they often offset their commission or even save you more than you spend in several ways.Accurate pricing is one of the most important. For sellers, pricing too high can mean your property sits on the market, forcing you to drop the price later. Pricing too low means leaving money on the table. Realtors use up-to-date sales data and an understanding of buyer behaviour and market trends to find the sweet spot.Negotiation skills are another key factor. In Alberta, most real estate transactions involve two realtors negotiating on behalf of their clients. A skilled negotiator can mean thousands of dollars more in your pocket as a seller or thousands saved as a buyer.Avoiding costly mistakes is another benefit. From contract clauses to inspection issues, an experienced realtor knows where deals often go wrong. Catching these early can prevent expensive repairs, legal issues, or even losing the deal altogether.Market access also plays a role. Many properties sell before they hit the general public through realtor networks and relationships. As a buyer, this can mean getting into the right home faster and avoiding bidding wars. On the flip side, coaxing Sellers to put their property on the market rather than selling privately can expose the property to buyers that are willing to pay more.Finally, there is the value of time. Coordinating showings, handling marketing, and chasing paperwork is time-consuming. For most people, that is time away from work, family, or other responsibilities. A realtor takes that burden off your plate.How Commission Works in Alberta
In Alberta, commission is not a flat fee set by law. It is negotiable. That said, the most common structure is a percentage of the sale price, often calculated as 7 percent on the first $100,000 and 3 percent on the balance. This amount is typically split between the buyer’s and seller’s agents.For example, if a home sells for $500,000, the total commission at this rate would be $19,000. This is then split between the two brokerages involved. From there, each realtor pays brokerage fees, marketing expenses, and other costs out of their share.While that number can seem high at first glance, it is important to weigh it against the money a realtor can help you save or earn during the transaction. In many cases, clients walk away with a better financial result and far less stress than they would have achieved on their own.Using a realtor is not about paying for something you could just do yourself. It is about hiring a professional who understands the market, negotiates on your behalf, and helps you avoid costly mistakes. In Canmore’s competitive and unique market, that expertise is even more valuable. Whether you are buying your first home or selling a property you have owned for years, a good realtor can be the difference between a transaction that is stressful and expensive and one that is smooth, efficient, and financially rewarding.